Business Model Design using Design Thinking Tutorial


Business Model Design using Design Thinking and Business Building Blocks

Date and Time:
July 6, 2015 / 1:30pm-5:00pm

NUS School of Computing

Prof. Igor Hawryszkiewycz
Head of School of the School of Systems, Management and Leadership
University of Technology, Sydney, Australia

Registration fee:
SGD30 (includes tea break and transport service to the venue for the Conference Welcome Reception)

About this tutorial

The focus is on ways to Develop Systems in Complex Environments.

The increasingly complex business environment calls for businesses to quickly adapt to change using design methods that facilitate creativity and innovation. Two increasingly accepted and widely methods to encourage innovative design are business building blocks and design thinking. This tutorial will focus on design thinking as a way to encourage creativity and business building blocks as a way to put ideas into practice.


Topic areas include:

  • The design thinking tools successfully used in practice to generate ideas.
  • Combining design thinking with business building blocks described by Osterwalder to put ideas into practice.
  • Creating business value for stakeholders by implement ideas from design thinking in practical ways using emerging technologies,
  • Combining the tools to construct design methodologies and innovative environments in practice.
  • The implementation of design thinking within business in ways that encourage creativity and innovation. This can be an open room collecting post-it notes. Ways to combine design thinking tools into a design process to address complex or wicked problems.


The tutorial will begin by outlining the tools and methods used in design thinking and business building blocks including some examples. It will then continue in an interactive mode by:

  • Brainstorming to create a business model for a problem chosen by participants.
  • Developing a canvas based on business building blocks to create business models.
  • Identifying the services needed to implement the business model.


Participants are encouraged to bring their ideas, applications to experiment and apply the tools to problems in their areas of interest. Typical examples can include:

  • Managing projects across distance in multi-cultural environments,
  • Planning collaborative government business projects,
  • Supporting dynamic supply chains, or
  • Disaster prevention and recovery.